PPC Campaign Management for Adwords and Overture
Our Pay-Per-Click Campaign Management services are designed reduce your costs and increase your traffic and ROI. Pay-per-click, or PPC, is without doubt the fastest way to get search engine traffic to your website, and can be especially useful during that period while you are waiting for your new organic rankings to appear. PPC can have your site ranked well within days,and that is why you are paying for it when organic listings are free.
If you are not familiar with pay per click advertising, you may want to investigate this completely controllable, pay-for-performance method of online advertising in search engines such as Google, Yahoo!, MSN and others. Advertisers bid for search terms, and highest bid gets the #1 ranking, and so on. Each time someone clicks on your link and goes to your site, you are charged the amount you bid. If no one clicks on the link, you pay only the monthly minimum but we make sure that your ad is interesting enough that people will click on it.
To understand better how this works lets say you are selling gift baskets and you would like your website listing to appear anytime anyone searches for gift baskets. We would then bid on your behalf for gift baskets (and many more relevant keywords too) at PPC engines like Google Adwords, Overture etc. In our example, let's assume you've bid $1.10 at Google Adwords attained the number one position, and your website is now listed at the top right hand side of search results for the search term gift baskets and on many other sites where Google distributes Adwords. This is not as powerful as ranking #1 in the search engine results but it does get you on the first page and can generate considerable traffic. Many of our customers find that the ROI is good and continue their PPC campaigns even after their pages are ranking well in the organic results. While a properly managed PPC campaign can be very profitable, if it is not done right it can be useless and quite costly as knowing what words to exclude from PPC is often as valuable as knowing which ones to include.
PPC traffic is costing you for every visit and thus, it is essential to ensure that the search terms you pay for are phrases that are actually used by people interested in buying your product or services. We extensively research and select appropriate search terms that will most benefit your site.
If you are currently running a PPC campaign, we may also be able to lessen your costs while maintaining or increasing your profits.
